®
Trademarks

     Definition -  words, names, symbols, devices, designs, sounds, colors which are distinctive enough to serve to
    identify and distinguish the source of goods or services that you create


Process

    1)      Determine Type
                   ● Service Mark
                            Identifies Source of Services
                            Used in conjunction with service
                            Such as McDonalds for fast food
                    ● Trademark
                            Identify Source of Goods
                            Used on Goods
                            Coke, Pepsi
                    ● Collective
                            Identify membership in Association
                            ABA, AFL/CIO

    2)      Determine Strength of Mark by Search
                   ●  Fanciful - inherently distinctive - no other meaning  
                            Kodak, Xerox
                    ● Arbitrary - Actual Words but NOT used to describe or suggest
                            Apple Computer,
                   ●  Suggestive - Actual words that describe or suggest
                            Best Carpet Cleaning, Jolt Cola

    3)      Research and Classify Proposed Mark using Type and Strength Findings

    4)      Prepare and File Application

    5)      Prosecute your strengths before the Trademark Office

    6)      Publish for others to comment

    7)      Issues/ Registration

    8)      Good for life of USE - Must renew
                    ●  Must submit proof of use between the 5th and 6th year
                    ●  And every 10th anniversary thereafter
                    ●  Incontestable Rights Filings
 
    
Trademark Process
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This web site is designed for general information only. The information presented at this site should not be construed to be formal legal advice nor the
formation of a lawyer/client relationship.  Law Offices of Ken Dallara is located in California where he is licensed to practice.   He is also registered to
practice before the United States Patent Office.  His office is located in Southern California